Store Appeal

Urban Fashion: Baby Phat

Store Appeal: Baby Phat is the urban lifestyle and clothing brand brought to you by Kimora Lee Simmons. Who exactly is Kimora Lee Simmons? She can be considered a jack-of-all-trades with her many endeavors including modeling, acting, designing, and being a mom to two adorable little girls. She even had her own reality TV show (a guilty pleasure of mine in the past), Kimora: Life in the Fab Lane.  How does she do it? I have no clue. I can barely juggle own life minus all those complications. So I guess she leaves a lot to be admired for. Now let’s take a look at what her Baby Phat line has to offer.

Our Vote: A lot of their stuff I dismissed right away because it’s just not really my style, but taking a closer look at their website I found that it’s not only apparel, but also shoes, accessories, lingerie, handbags, beauty, and even swimwear. There is definitely something for everyone, no matter your fashion sense. Like they say, never judge a book by it’s cover. And that saying holds true to this urban brand that is slowly morphing into a sophisticated and intriguing global brand, much like Kimora herself.

Our Favorites:

1. Baby Phat Marianela Open Toed Cage Heels, on sale for $82.03!

2. Baby Phat Checked Button Up Top, $27.03.

3. Baby Phat 2405 Women’s Sunglasses, $45.99, pictured below.  Cute, right?

4. Baby Phat Patent Leather Hobo Handbag, $125.00.

Designer Showcase: Jill Stuart

Store Appeal: New York fashion designer Jill Stuart made her debut in 1993 but according to her NY Magazine bio, her collection really took off with the 1995 release of the movie “Clueless“. Those plaid skirts and knee highs Cher Horowitz donned were all Jill’s doing, creating a spark of interest in her fun sportswear collection and helping her brand really take off. Since then, her label has come a long way, with stores in the Hamptons and Japan, a growing beauty collection, perfume, watches, and other accessories.

Our Vote: Jill’s aesthetic is sexy, sophisticated, and New York chic. Her collection reaches a broad audience, from feminine and frilly to vintage/military influences.  The website showcases her runway collections and ad campaigns from current and previous years, and it has a store listing with online retailers as well.

Our Favorites:

1. This lovely number, a one-shoulder tulle party dress, is over 64% off!  Jill Stuart One-Shoulder Tulle dress, $71.28.

2. Jill Stuart Linen and Lace Zip front dress, $498.00.

3. Jill Stuart Strapless dress with Flowers, $228.00.