Store Appeal: Established in June 2000, ASOS.com is the UK’s largest independent online fashion and beauty retailer. With over 35,000 branded and own label products available and over 1500 new lines added each week, ASOS.com is an online authority in British fashion.  Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 6.9 million unique visitors a month and has 2.9 million registered users.

Our Vote: Searching for products on this site is great!  You can easily see all of the options including size, brand, colors, celebrity makes, etc.  As you narrow down your choices the view gets more focused.  It’s a very simple twist on the traditional “search” window.

Our Favorites:

1. ASOS Rich Indigo High Waist Flare Jeans – $51

2. ASOS Premium Cobweb suit -  $59

3. ASOS Boudoir Lattice Cut Out Body – $30

4. ASOS Seam Detail Maxi Skirt – $42

5. ASOS BLACK Ruched Panel Bandeau Dress – $144

Shop Asos online…